Reaching the right people with a PPC campaign is what can save you a substantial amount of money. Ads that are targeted at the appropriate users have a better chance of generating profits and building a loyal customer base. Fortunately, more and more platforms make it easier to create an effective e...

PPC is an ideal solution for advertisers wishing to sell their products to individual customers. The fierce battle for sales leads is not only a B2C market segment but also B2B. The presentation of products through advertising in search engines is becoming more and more courageous and replacing the...

Attracting a new customer generates much more costs than maintaining the one who has already purchased something from us. Marketing companies are bombarding us with suggestions that we should focus primarily on keeping our customer base, often at the expense of investing time and money to acquire ne...

Remarketing arouses utmost emotions. On the one hand, it is compared to a magic wand, thanks to which you can obtain spectacular sales results, on the other hand, it is accused of being pushy and wasting resources. How is it for real? Remarketing is certainly a major issue in e-commerce, which inclu...